Since the day we were founded, we have built our international growth strategy primarily on the MENA (Middle East and North Africa) and CIS (Commonwealth of Independent States) regions. We now operate in 100 countries and serve 100 million customers around the world.
We have also included e-commerce which has changed the dynamics of retailing, among our strategic priorities and in this direction, we focused on this channel by developing our e-commerce site defacto.com.tr. We continue to maintain our sales through e-commerce sites in the countries we serve outside Türkiye, expand omnichannel applications that integrate all communication and sales channels, and expand our sales network with global sites.
We aim to be present in 180 countries and become one of the leading global brands representing our country abroad by continuing our investments in offline, online and online marketplaces in the medium term.
By becoming the first brand that comes to mind when it comes to "accessible fashion brand", we bring our collections together at affordable prices for those who want to look stylish and modern in every environment.