Since the day we were founded, we have built our international
growth strategy primarily on the MENA (Middle East and North Africa)
and CIS (Commonwealth of Independent States) regions. We now operate
in 100 countries and serve 100 million customers around the world.
We have also included e-commerce which has changed the dynamics of
retailing, among our strategic priorities and in this direction, we
focused on this channel by developing our e-commerce site
defacto.com.tr. We continue to maintain our sales through e-commerce
sites in the countries we serve outside Türkiye, expand omnichannel
applications that integrate all communication and sales channels,
and expand our sales network with global sites.