COMPANY SUSTAINABILITY PRODUCTS

Along with Turkey, we continue our path in 30 countries including Turkish Republic of Northern Cyprus, Kazakhstan, Belarus, Russia, Georgia, Azerbaijan, Egypt, Iraq, Morocco, Tunisia, Bosnia and Herzegovina, Serbia, Pakistan, Oman, Saudi Arabia, Kyrgyzstan, Algeria, Albania, Kosovo, Jordan, Lebanon, Palestine, Malaysia, Ukraine, Afghanistan, Armenia, Dagestan, Moldova & Romania.

We have designed our foreign growth strategy primarily around the MENA (Middle East and North Africa) and CIS (Commonwealth of Independent States) regions.

Prioritising e-commerce, which transformed the retail dynamics, we developed the defacto.com e-commerce site and focused on this channel. We plan to start e-commerce sales in our operations outside of Turkey; to extend the scope of our omnichannel practices where all communications and sales channels are integrated; and to expand our sales network by establishing our presence on global sites such as Amazon and e-bay.

In the medium term, we aim to continue our investments to engage in online sales in 100 countries and dispatch our products from Turkey especially to those countries where we do not have stores. In 2016, after offering our products via Amazon.com, we saw a sales traffic coming from across 46 states in the United States of America.

Since the day we were founded, we have been the first to come to mind as “the accessible fashion brand”. We present our collections at reasonable prices for those who want to look stylish and modern on every occasion.