DeFacto is a company that stands out in its industry with an innovative, phygital, and dynamic perspective, embracing the principle of "continuous improvement" with the vision of becoming "the fashion brand that offers the best personalized shopping experience." Committed to digitalization and e-commerce investments, DeFacto aims to provide a seamless and personalized shopping experience across both physical stores and online platforms by adapting to shifting global trade dynamics and evolving consumer habits through its omnichannel retail strategy.

Across all its international sales channels, DeFacto offers customers an extensive product range that caters to every budget and suits every moment of the day, featuring AI-powered product discovery and personalized recommendations. The company is dedicated to continuously adding value to its suppliers, employees, and all other stakeholders.

Placing sustainability and eco-friendly production processes at the core of its brand strategy, DeFacto aims to reduce its environmental impact by increasing energy efficiency and the use of renewable energy. At the same time, the company seeks to enhance in-store customer experiences by empowering its employees while gaining a competitive advantage through innovative products and strategic partnerships, particularly in the growing sportswear segment.

By designing its processes with a focus on overstock management and sustainability-driven production, DeFacto strives for operational excellence. With an environmentally and socially conscious approach, the company aims to elevate the personalized shopping experience to the highest level.